Companies were pouring their resources into their websites and launching web platforms. With the Duolingo app, however, they’re actually playing a game, learning, and translating things for the web all at the same time.īut what made Duolingo so different from other translation or language learning software options at the time?īack in 2012 when Duolingo was being launched, the landscape for educational apps was mostly web-based. People want to learn new languages all the time, and they typically do so by paying for tutoring from a teacher or software application. There was a challenge to overcome before they could launch their idea, however - how do you convince hundreds of thousands of users to do translations for free?The answer became clear with some market research. ![]() What if the internet could be translated by the millions of native speakers who are already using the internet? At the same time as he had that idea, computer translation was still woefully inadequate - the only option was to pay for hand translation by a human.ĭuolingo is the culmination of the idea of ‘crowdfunding language translations’. ![]() The year is 2009, and Luis Von Ahn has a sudden thought. The answer is by being ahead of the game every step of the way. In fact, learning becomes second nature as users play their way through the app.īut how did they manage to become the top educational app in the world? This is because co-founder Luis Von Ahn had the foresight to understand that the best learning apps don’t feel like learning at all. Use Duolingo to learn one of forty languages not by boring old memorization like a school would, but by playing it as a game of quizzes and challenges, all encouraged by the app mascot Duo who inspires you along the way. If you’ve never used Duolingo before, you’ve missed out on a masterful experience in mobile design. This is how they set themselves up for success from step one to launch: What Is Duolingo? After all, it’s free to use and you can study just about any language.īut did you know that Duolingo’s net worth as of January 13, 2023, is $3.15B?įor ten years they’ve gamified languages to become the most downloaded education app on the globe. Duolingo is an app everyone has played with at some point.
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